Words.
Ideas.
Investing.
We help investment firms craft high-impact content and thought leadership that earns attention and builds conviction.
Built by people who understand both markets and meaning.
Content is a strategic asset. It helps drive engagement and build trust.Our award-winning mix of editorial rigour, investment insight and creativity can help you connect with clients and stand out from the crowd.
“Investing is all about ideas. How you articulate them matters.”
The industry is commoditised. We create narratives that stand out.
There’s not much we haven’t seen or worked on over the years, below are just a few ways we might be able to help.
01
Strategy and planning
As content directors, we understand your needs. Impossible briefs and expectations; misalignment between investment teams and sales. We are not magicians, but we can help.
02
Hero and campaigns
From digital copy and social campaigns to podcasts and video scripting, we can help elevate and optimise your content mix.
03
Always-on support
Our experience stretches across all asset classes and client segments. From blogs and interviews to white papers and weighty reports, we’ve done it all.
04
Product and brand
There are only so many words in the dictionary. Despite what some investment firms think, great product and brand marketing is about far more than three thesaurus-inspired USPs.
The people behind the words
James Whiteman
James has led content and client communications teams at Aberdeen AM, UBS AM and Aviva Investors. His expertise lies in crafting award-winning global thought leadership and marketing content that resonates with institutional and wholesale audiences.
He has a strong passion for sustainability and diversity, equity, and inclusion. These are best evidenced by the publication Against our nature, and his work on social mobility through the Diversity Project.
Rob Davies
Rob spent the first half of his career as a financial journalist, writing for the likes of Risk, Credit, IFR and FinanceAsia, before moving into corporate communications with Nomura.
He subsequently held marketing communications and content strategy leadership roles at Aviva Investors and Muzinich & Co.
Rob brings editorial credibility, commercial acumen and investment insight.
Most financial content is written to be published. Ours is written to be read.
Perhaps we’ve hung around too many creative agencies over the years, because we decided to write a manifesto for content. However, by laying down in words what we stand for, we now have a constant North Star to help keep us honest.
Let’s Talk
Whether it’s strategy or storytelling, let’s talk content.